The brief
Spar Agrotech is a farmer producer company whose product, NEAV, comes from a vision of opportunity for women in farming. The site had to do three things: sell a range of fruit and vegetable products, explain the company's sustainability practices, and put its women board of directors front and center.
Identity
A serif wordmark with a leaf, a deep green and a cream ground that lets the fruit photography carry the color. The same green and cream run through the site so the brand and the pages read as one thing.
The website
The home page opens with "Spreading the goodness of fruits" and a search, then about, the sustainability principles, and the product range with mango pulp, tomato puree, french fries and papaya pulp. A dedicated page introduces the women board of directors with portraits and the company's commitment to an inclusive workplace. Contact details and the office address close it out.
