Brand and campaign · January to June 2024 · Address Masters, Bangalore

Address Masters campaigns: the creatives and films that sold two developments

Six months as the designer at an early-stage real estate startup: more than 200 creatives across social, digital and print for SNN Estates Felicity and Visista OKAS, two films shot and edited, and more than 1,000 qualified buyer inquiries.

Role
Designer: creatives, photography, films and copy
Timeline
January to June 2024
Tools
Photoshop, Illustrator, photography, video shooting and editing, copywriting
Status
The company has since closed
Links
SNN Estates Felicity · Visista OKAS, the two campaign pages
Two brand identity advertisements positioning Visista OKAS as Bengaluru's foremost biophilic apartments
Brand identity ads for Visista OKAS: the biophilic positioning series.

Context

Address Masters was an early-stage startup in Bangalore that marketed new residential developments. I joined in January 2024 as its only designer. This page is the marketing side of that job.

The campaigns

Over the six months I produced more than 200 marketing creatives, and the campaigns generated more than 1,000 qualified buyer inquiries. Two of them are complete campaign systems.

SNN Estates Felicity

A premium development behind Manyata Tech Park in Jakkur, with 2 to 4 BHK units. The campaign ran across social, digital and print in three content streams: interior photography of the show flats, property advertising with pricing and location, and an amenity storytelling series covering the pet park, the kids' play area, the Miyawaki forest and the pool.

Grid of six apartment interior photographs with SNN Estates Felicity branding and unit sizes
Show flat campaign: photographed and designed across every unit type.
Four lifestyle creatives: a pet park, a kids' play area, a Miyawaki forest and a swimming pool, each with a short line of copy
The amenity storytelling series, copywritten and designed.

Visista OKAS

Vista Spaces' luxury development in Judicial Layout, positioned as Bengaluru's foremost biophilic apartments, with 3 and 3.5 BHK units. Three series: property advertising showing scale, interiors and pricing, aspirational lifestyle creatives, and a bold brand identity series for the biophilic positioning.

Property advertisements and lifestyle creatives for the Visista OKAS apartments
Property advertising and lifestyle creatives.

Film

Both campaigns also ran on video. I shot and edited these two myself in March 2024, published on the Address Masters channel: a house tour of Visista OKAS and a vertical short touring an SNN Estates Felicity apartment.

Visista OKAS house tour, Judicial Layout. 1 minute 42 seconds, March 2024. Shot and edited.
SNN Estates Felicity house tour. Vertical short for social, 49 seconds, March 2024. Shot and edited.

Outcome

200+marketing creatives produced
1,000+qualified buyer inquiries generated by the campaigns
2campaign films, shot and edited
2developments, each with its own campaign system
The two campaigns each have their own page. SNN Estates FelicityVisista OKAS
Next projectSNN Estates Felicity
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