SNN Estates Felicity campaign

Grid of six apartment interior photographs with SNN Estates Felicity branding and unit sizes — Show flat campaign: interiors photographed and designed across every unit type, from a 700 sq ft 1.5 BHK to a 2,300 sq ft 4 BHK.

The development

SNN Estates Felicity is 2, 3 and 4 BHK apartments in nine towers on 6.2 acres behind Manyata Tech Park in Jakkur, with easy access to Hebbal and the airport and close to the tech parks, starting at 1.05 crore. The campaign line was Happiness Begins at Home.

Three content streams

01 Interior photography

I photographed the show flats and designed the property showcase creatives across all unit types, from a 700 sq ft 1.5 BHK to a 2,300 sq ft 4 BHK, each carrying the unit size, the configuration and the campaign line.

02 Property advertising

Multi-format ads communicating project scale, location and pricing across digital platforms: the towers, the starting price, and the living, bedroom and dining interiors.

Three property advertisements for SNN Estates Felicity showing the towers, the starting price and interior photographs — Architecture and pricing creatives.

03 Lifestyle creatives

An amenity storytelling series, copywritten and designed: the pet park, the kids' play area, the Miyawaki forest and the pool.

Four lifestyle creatives: a pet park, a kids' play area, a Miyawaki forest and a swimming pool, each with a short line of copy — The amenity series.

Film

The campaign also ran on video. I shot and edited a vertical house tour for social in March 2024, published on the Address Masters channel.

SNN Estates Felicity house tour. Vertical short for social, 49 seconds, March 2024. Shot and edited.

Outcome

200+	creatives produced
3	content streams: interiors, property advertising and lifestyle
1	campaign film, shot and edited

The campaign covered every unit variant from 2 to 4 BHK across social, digital and print.

Every creative in the campaign is on the Behance board. Open on Behance

All brand and campaign work Back to top