Product design · Semester 4, B.Des · Individual project

A perfume bottle for Tesla

A brand extension exercise: redesign a FOGG perfume bottle as if Tesla made it. A faceted glass bottle in blue with a polished glass cap and a gold metal snuffer.

Program: B.Des Product Design, MIT World Peace University, semester 4
Role: Individual project
Deliverables: Brand research, moodboard, ideation sketches, final concept renders
Links: Full board on Behance

Renders of a faceted blue Tesla perfume bottle with a gold cap, with the parts labeled — Final concept: a polished glass cap, a gold metal snuffer, the logo, and the perfume in the faceted body.

Research

The chosen product was a FOGG perfume and the chosen brand was Tesla. The moodboard of Tesla's interiors and cars showed a sleek, simple language with thoughtful details inside and out, from a brand whose customers are loyal enough to wait years for the next model. Tesla had also already made a bottle: Tesla Tequila, a lightning-bolt glass bottle that sells for around 250 dollars, which set the precedent for an angular form.

Ideation

Ten pencil sketches of angular bottle forms, from a lightning bolt to a stepped zigzag — Ten sketches, from a lightning bolt to the stepped zigzag.

Final concept

Glass cap with a polished finish.
Metal snuffer cap in gold.
Tesla logo on the front facet.
The perfume visible through the blue faceted body.

The full industrial design board, with the moodboard and every render, is on Behance. Open on Behance

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