Product and brand design · January to June 2024 · Address Masters, Bangalore

Address Masters: an AI analytics dashboard and the campaigns that sold it

Six months as the designer at an early-stage real estate startup: the interface for its AI analytics dashboard, a component library, usability tests with 18 users, and the campaign systems for two residential developments.

Role
Graphic Designer (Product & UX Design)
Timeline
January to June 2024
Tools
Figma, Photoshop, Illustrator, photography, video shooting and editing, copywriting
Status
The company has since closed
Links
SNN Estates Felicity · Visista OKAS on Behance
Two brand identity advertisements positioning Visista OKAS as Bengaluru's foremost biophilic apartments
Brand identity ads for Visista OKAS: the biophilic positioning series.

Context

Address Masters was an early-stage startup in Bangalore that marketed new residential developments and was building an AI-driven analytics dashboard. I joined in January 2024 as the designer for both the product and the marketing, and worked with the engineers to take prototypes into production.

The product

I designed twelve end-to-end workflows and more than forty high-fidelity screens for the dashboard, mapping each workflow before drawing screens so that every screen had a known entry point and a known next step. A reusable component library gave the product one visual language and cut design iteration time by 25 percent. I ran usability tests with 18 users, iterated on what they showed, and task efficiency improved by 32 percent. The dashboard screens are not shown here.

The campaigns

Alongside the product I produced more than 200 marketing creatives, and the campaigns generated more than 1,000 qualified buyer inquiries. Two of them are complete campaign systems.

SNN Estates Felicity

A premium development behind Manyata Tech Park in Jakkur, with 2 to 4 BHK units. The campaign ran across social, digital and print in three content streams: interior photography of the show flats, property advertising with pricing and location, and an amenity storytelling series covering the pet park, the kids' play area, the Miyawaki forest and the pool.

Grid of six apartment interior photographs with SNN Estates Felicity branding and unit sizes
Show flat campaign: photographed and designed across every unit type.
Four lifestyle creatives: a pet park, a kids' play area, a Miyawaki forest and a swimming pool, each with a short line of copy
The amenity storytelling series, copywritten and designed.

Visista OKAS

Vista Spaces' luxury development in Judicial Layout, positioned as Bengaluru's foremost biophilic apartments, with 3 and 3.5 BHK units. Three series: property advertising showing scale, interiors and pricing, aspirational lifestyle creatives, and a bold brand identity series for the biophilic positioning.

Property advertisements and lifestyle creatives for the Visista OKAS apartments
Property advertising and lifestyle creatives.

Film

Both campaigns also ran on video. I shot and edited these two myself in March 2024, published on the Address Masters channel: a house tour of Visista OKAS and a vertical short touring an SNN Estates Felicity apartment.

Visista OKAS house tour, Judicial Layout. 1 minute 42 seconds, March 2024. Shot and edited.
SNN Estates Felicity house tour. Vertical short for social, 49 seconds, March 2024. Shot and edited.

Outcome

32%improvement in task efficiency after iterating on the usability findings
25%less design iteration time after the component library
40+high-fidelity screens handed to engineering
12+end-to-end product workflows designed
18users in usability testing
200+marketing creatives produced
1,000+qualified buyer inquiries generated by the campaigns
2campaign films, shot and edited